Sexist ads for Milk? Yup.

#TheHandmaid's Tale--From the New York Times:

Remember that "Unwritten Rules of Being a Girl" discussion we had?  It gets worse.

In July 2011, the California Milk Processor Board ran a series of ads suggesting that milk could help women control the symptoms of PMS.  The ads are based upon two small studies done in 1998 and 2005, which were not peer-reviewed or repeated in any other studies.  The studies' results suggested that 1,200 milligrams of calcium might help the symptoms of the (only) 15-20 percent of women who suffer from PMS symptoms severe enough to cause them difficulty in day-to-day life.  

The CMPR didn't let that stop them from running ads (mostly online) like the one above that cast women as being controlled by their biology and becoming so hysterical and agitated that men have to apologize to the woman for failing to understand her irrationality (which puts the actual blame on the woman) and then give her milk to somehow sedate her hysteria.

For more of these ads, click inside: